Scale Team Advisory

World class executives who bring the experience, expertise and proven results to assist and advise you in the Media, Entertainment and Sports marketplace.

OUR VALUE PROPOSITION

ScaleTeam Advisory leverages the extensive expertise of its partners, who collectively possess over a century of relationships and experience in the media, entertainment and sports industries. This foundation is further strengthened by our Expert Specialist Network (ESNs), comprised of more than 100 highly skilled practitioners in areas such as: revenue drivers, digital experts, data scientists, media planners, marketers/brand planners, technology experts, financial/M+A experts, all ready to be deployed to deliver successful business results for our clients.

EXECUTIVE TEAM

  • Peter has spent his decades-long career in the Media, Entertainment, Sports, and Professional Services sectors.  As an operator, he held senior executive roles driving top line growth for Discovery, Paramount Global, and Major League Gaming.  As an advisor and consultant, Peter held C-suite and Practice leadership roles as AlixPartners and Alvarez & Marsal.  He has served as an interim C-Suite executive on multiple occasions. Peter also founded, ran, and ultimately sold  his own Growth Advisory practice.


    • Entrepreneurial vision, commercial instincts, professionalized ability to execute

    • Value creation expert - turned around and scaled dozens of companies ranging from founder/owner lead to Fortune 100 Global enterprises 

    • Fractional and Interim executive expertise - CEO, COO, CRO, CMO, Corp. Dev. Head for lower middle-market companies, and $10B+ global enterprises

    • Deep relationships and access to Venture and Private Equity 

CO-FOUNDER,
MANAGING PARTNER

  • Tim brings more than 30 years of experience working directly with platforms, agencies and marketers to drive business results through innovative approaches to sports and entertainment media. He served as a senior executive at IPG for nearly two decades; including President of Initiative and Worldwide CEO of MAGNA GLOBAL, where he was responsible for $32 billion dollars of global media spend for some of the biggest brands in the world. He most recently held leadership positions at both Dentsu and Amobee bringing data and technology solutions to both media platforms and marketers.


    • Strong understanding of the media landscape with decades long relationships with all key industry leaders.

    • Expertise in the data driven/technology led systems and processes driving monetization today.

    • Brings both Right and Left brain solutions having run numerous company P+L’s, and also driving big idea, award winning campaigns in sports and entertainment.

CO-FOUNDER,
MANAGING PARTNER

  • Sean is a marketing and media executive leveraging decades of leadership and revenue growth to support, advise and invest in new companies, projects & people. Former head of Paramount Global’s (formerly Viacom) ad sales division with revenue totalling over $3.6B and overseeing 25+top media linear channels and digital properties such as; MTV, Nickelodeon, Paramount Channel, PlutoTV and Comedy Central.

    • Expert knowledge of media monetization and the current landscape from both a brand and media owner’s pov.

    • Inside knowledge of the media landscape and ability to access the leaders in ad revenue, streaming, marketing and executive management.

    • Connected with access to the top brands, CMOs and brand managers in largest categories.

CO-FOUNDER,
SENIOR ADVISOR

STA's ESN Model

In addition to our three partners, we bring a vast network of former operating executives to drive measurable business results for our clients. Our Expert Specialist Network (ESN) team is made up of 100+ former C-Suite and senior business leaders. STA’s customized client solutions typically include a blend of these on-the-ground leaders and ‘doers.’

100+ EXPERT SPECIALISTS

Experience and execution know-how of our ESNs ranges from startups to Fortune 100 companies, across all stages of their lifecycle.

  • Revenue drivers

  • Digital experts

  • Data scientists

  • Media planners

  • Marketers/brand planners

  • Technology experts

  • Financial/ M+A experts

Where We Play

  • Media

    Traditional, Digital, Programmatic, Experiential

  • Entertainment

    TV, Video, Film, Immersive

  • Sports

    Teams, Leagues, College, Venues

  • Technology

    Media, Entertainment, Sports

Our Services

Our model allows us to partner with our clients for the full life-cycle of their growth trajectory, from strategy, to planning, on through execution. We understand that companies today need speed to results, while containing costs. We support our clients by taking on fractional roles, interim assignments, or discreet project work - deploying our ESN's in bite-sized doses, to most efficiently support each customized engagement.

  • Revenue Growth



    Media/Sponsorship Sales
    _____________________

    BD & Sales Dev./Effectiveness
    _____________________

    Organizational Design

  • GTM Strategies



    Market Assessment
    _____________________

    New Market/Product/Service
    _____________________

    Expanding/Repositioning

  • Direct C-Suite Support


    Interim / Fractional Roles
    _____________________

    Buy-Side M&A
    _____________________

    Capital Raise

  • DIGITAL TRANSFORMATION


    Data and Technology Diligence
    _____________________

    Programmatic Readiness
    _____________________

    Talent Assessment

  • MARKETING & DISTRIBUTION


    B2B & B2C Strategy
    _____________________

    Search/Social Campaign Management ___________________

    CTV, OTT, Landscape Assessment

What makes us different?

  • Real-world experience and know-how – we see around corners…and help you avoid pitfalls.

  • Career operators with inside access to decision-makers across the entire landscape via decades-long, personal relationships. 

  • Small, senior teams, with ‘custom-fit’ outside experts – driving efficiency and speed to results.

  • From strategy, to planning, on through to implementation.

  • Our deliverables are hitting measurable client-defined metrics, not providing theory-based decks.

OUR RECENT WORK

  • Created strategic approach to working with Evergreen’s Advisory Board, unlocking greater engagement and new business leads. Provided introductions to leading CMOs driving new revenue in first 6 months.

  • Supported the Hearst Autos team with their post-merger integration process, following the acquisition of the MotorTrend Group from Warner Discovery. Worked all functional areas to ensure a seamless transition.

  • Provided comprehensive analysis that sized the market and competitive landscape for a large-scale new product offering. Delivered an implementable a playbook for the business launch.

  • Interim CCO role for this Clarion Capital owned business.  Successfully rebranded the college consulting business, created new routes-to-market/partnerships, right-sized the marketing department with outside agency support - and implemented all plans.

  • Interim Strategy, Marketing and PMI role. Drove topline revenue by implementing a new marketing strategy, and executing on growth synergies with Clarion Capital's Command Education.

  • Created a comprehensive engagement plan for the Cannes Advertising Festival. Defined strategic objectives, target audiences and supported event execution via; materials, messaging, and on the ground advisory.

  • Connected the company with the broader entertainment ecosystem to explore partnership opportunities for their station group footprint. Provided introductions to the C-Suite of some of the largest content owners in the world.

  • Explored new routes-to-market to accelerate growth. Developed the strategy and executed plans to partner with Private Equity firms, to drive value for portfolio companies.

  • Regorganzied the sales force to reduce costs, and better service clients. Developed key account strategies and new GTM approaches. Memorialized plans in an operational Playbook

  • Following an in-depth market and company analysis, developed a plan to transform the distribution business. Brought on as interim CCO to execute the plan - netting multiple new customers.

  • Developed and implemented business development strategies for the UK based business to penetrate the U.S. market - targeting large media companies, brands, and ad agencies.

  • Provided initial assessment and new GTM strategies for Dentsu’s industry leading data/technology platform. Drove increased client adoption inside the holding company, growing revenue by 250% and net profit by 300% in first full year.

  • Integrated the largest AVOD platform in the world into marketplace. Set strategy for growth that led Pluto from $60M to $1B in ad sales.

  • Advised and operated along side of the CEO to drive new content distribution deals and support of the capital raise. Netted both a new distribution partnership with TruTV, and an alliance with the NHL greatly increasing the new league’s viability.